The stories we help our clients create here at Storyforge are not just stories that are told through marketing and advertising or even internal communication, but meaningful stories that are LIVED every day in the business.
In this video, Storyforge Principal Haley Boehning explains how a well-forged story – one built on core purpose – became an important business tool for alignment and decision-making for one of our favorite brands: The Walt Disney Company.
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Haley Boehning is the co-founder of Storyforge. Haley leverages 25 years of brand and strategic communications experience – most recently as vice president of internal communications at L Brands – to create relevant, consistent and emotionally compelling messages that help brand and culture triumph in times of great change.