How Clarity Of Purpose Focuses Decision-Making

In Purpose, Mission & Values

Who wins the argument when two leaders argue over direction? Who gets their project green-lit first? To answer these questions, we need clarity. Not any type of clarity, but clarity of purpose. With clarity of purpose, our decision-making is focused, our choices are clear.

In this video, Barry Chandler, principal of Storyforge shares examples of how clarity of purpose focuses decision-making and how it can focus it for you too.

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At Storyforge, we can help you discover, refine, and articulate a clear “why” or purpose and create a competitive advantage for your organization.

Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.

Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.