Simply Brilliant: Bringing Humanity Back to Business

In Beliefs & Philosophy, Organization & Strengths, Uncategorized

William C. Taylor, co-founder of Fast Company, and author of best-seller, Practically Radical, recently released his newest gem which we’ve been sharing with our clients: Simply Brilliant. His newest read offers great insight on how great businesses do ordinary things in extraordinary ways, and it can be applied to all types of business in any industry.

We found great examples and insights that completely align with what we believe about business here at Storyforge. In this video, Barry Chandler shares some quotes and highlights from the book that you can apply to your business today.

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At Storyforge, we can help you discover, refine, and articulate a clear “why” or purpose and create a competitive advantage for your organization.

Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.

Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.