The 2 Reasons Why Most Marketing Fails

In Brand Strategy, Purpose, Mission & Values

Before starting Storyforge I ran a digital marketing agency. Though that was only five years ago, the marketing practices we used then are already out of date. While approaches come and go, there are some underlying truths to marketing that never change.

When we ignore these in favor of the latest channel or fad, we run the risk of producing ineffective marketing work.

In this video, I share the two reasons I believe most marketing fails.

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Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.

Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.