What happens when you “Start with Why?”

In Leadership, Purpose, Mission & Values

A little under 10 years ago, Simon Sinek, in his extremely popular TED Talk, popularized the idea that when we start with “why” we appeal to the most basic of human instincts.

Simon’s talk focused on the idea that companies typically lead with their “what” or their “how”, yet the world’s greatest brands are clear on their purpose and lead with it.

In this video, Barry Chandler, co-founder of Storyforge shares three positive outcomes of “starting with why” in your business.

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At Storyforge, we can help you discover, refine, and articulate a clear “why” or purpose and create a competitive advantage for your organization.

Schedule a strategy call here.


Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.

Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.