If I had answered these questions in my early businesses, I know I would have made very different decisions about everything I did. I’d have saved a lot of money and time, I may not have taken on certain investors, I might have been able to grow faster. Today, getting the answers to these questions for every business we work with is the foundation of our process at Storyforge to help businesses align everything and everyone behind a clear, consistent, authentic, relevant and simple story. Perhaps they’ll help you too. To your success and impact!

—

Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.

Barry has been building award-winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.