There are so many aspects, features, elements to your product, your service, your business.
You want your ideal customer to understand.
You’re worried that they’re not fully grasping it.
Perhaps your future depends on them getting it.
You know you’re not like every other business. You do so much more.
If only you could put into words just how different you are…..
So how do you get your ideal customer to understand your complex business?
Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.
Barry has been building award-winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.