Here’s the big idea – expectations of customers and employees have evolved at a faster rate over the past decade than most businesses’ ability to keep up.

Many businesses today no longer meet the needs of those they serve, resulting in turnover of employees and challenges staying relevant to customers.

Business growth today (or even survival) require a different set of skills and an understanding of what’s most important to your audience internally and externally.

The good news is that there is an approach and set of strategies that is getting results.

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Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.

Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.