As business leaders, we know the drill. Monthly sales reports, Quarterly earnings. Annual reports. Profit goals and revenue targets. There is a rhythm to the financial reporting side of the business … a predictable calendar of news about the business to be shared with your employees. A client CEO asked me yesterday to share what it was that most inspired and motivated the employees I was responsible for communicating with on this relentless calendar during my corporate career … in this short video I’ll let you in on the insight I shared with her.

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Haley Boehning, Co-Founder and Principal of Storyforge, believe there’s a fundamental disconnect between how we build + market our businesses and what our customers, employees and stakeholders truly care about. The world’s most loved and most profitable companies have figured this out, and she’s spent years studying how and why.