I’ve been sitting here on the Chesapeake Bay with my toes in the sand and the water lapping my ankles, thinking about a conversation I had last week with a young CEO … and was reminded of lessons these boat captains returning to their harbors today can share with us.

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Haley Boehning, Co-Founder and Principal of Storyforge, believe there’s a fundamental disconnect between how we build + market our businesses and what our customers, employees and stakeholders truly care about. The world’s most loved and most profitable companies have figured this out, and she’s spent years studying how and why.