Nothing begins without a goal, but that goal cannot be profit. It has to be bigger than that. Businesses have a moral obligation and the opportunity to change the world they exist in for the better.
The most successful companies and the happiest people pursue a higher purpose than profit. The alignment of people and process with purpose-driven strategy accelerates change, creates engagement, increases happiness and provides the opportunity to have a lasting positive impact on our world.
Think beyond profit and chase purpose instead. Know who you are, and who you are not. Start with your purpose, build on your strengths and forget your logo. Commit to deliberate action born of truth and based on trust. Embrace change and invest in your brand.
Build it with a purpose bigger than profit and your story will move people. And you will change the world.