Some of the best leadership training I have ever received I dearly paid for. Not by writing a check, but by forgoing one. And Barry Chandler and I do this over and over and over again. Today reminded me of this lesson so I thought I’d share my observation and takeaway with you … along with this lovely glass of wine.

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Haley Boehning, Co-Founder and Principal of Storyforge, believe there’s a fundamental disconnect between how we build + market our businesses and what our customers, employees and stakeholders truly care about. The world’s most loved and most profitable companies have figured this out, and she’s spent years studying how and why.