The way we advertise for jobs, interview, recruit and hire is a system perfectly suited to a world that no longer exists.
The result? A massive disconnect between what applicants want and what employers tell them is on offer.
There’s a reason why you’re not getting the caliber of candidate you want, a reason why there isn’t a line of hopeful job applicants out the door.
In this video, we’ll break down why nobody wants to work for you…
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Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.
Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.