As the leader of your business you need to be able to tell stories every day: stories to investors, stories to customers, to employees, to potential employees. Your ability to convince anyone to do what you are asking is directly related to your ability to paint a picture as to why it’s a relevant proposition for him or her. Over and over again, we see leaders crafting stories that don’t convert, don’t resonate and in some cases do damage.
In this video we talk about what words you cannot omit from a meaningful purpose statement or story.
Can’t see this video? Click here.
Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.
Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.