High-performing companies are remarkably simple at their core. Their hiring, product development, operations, marketing, sales and all other areas are informed by a clear strategy. This strategy and each initiative and tactic pursued because of it are built on four pillars.
These pillars are common to high-performing companies, allowing for clear and fast decision making, alignment on goals and direction and enabling execution at rates faster than they could had they not established such a strong foundation. In this video, we’ll share what these four essential pillars are.
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Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose allowing them to achieve their vision, build preference and drive margin. Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.