Millennials are lazy, ill-prepared, undisciplined, entitled and undependable. If you haven’t said such things, you’ve certainly heard them said. It seems that many businesses are struggling to understand this generation. They’re not like our parents and they don’t seem to like our way of doing business. They must be the problem. After all, hasn’t everything else been working fine?
But millennials aren’t the problem. You are. We are. We as business owners are. While some businesses lament the past, others have figured out how to leverage their strengths and gain a competitive advantage.
In this video, Barry Chandler, co-founder of Storyforge, and no longer a millennial, discusses what millennials really want and what you need to know about this important generation in order to succeed.
Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.
Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.