There are 4 elements to a meaningful story told, and a meaningful story lived. In this video, Storyforge co-founder Barry Chandler breaks down the 4 essential elements of a meaningful story and what they mean to your business.
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Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.
Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.