In 2001, Global Chief Marketing Officer of Proctor & Gamble began a 10 year study of the world’s 50,000 most successful brands – those that were not only financially successful but had a deep connection with customers. He wanted to know if there were common attributes, strategies or philosophies amongst these high-performing brands.
What he found astounded him – the top 50 financially performing brands of the 50,000 all followed a single strategy. It was this strategy that drove everything they did, and ultimately why they were so profitable. In this video we’ll share that strategy.
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Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.
Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.