How To Triple Innovation While Doing Less

In Purpose, Mission & Values

When James Dyson reinvented the vacuum cleaner, the world heralded this incredible innovation. He had managed to change a product that had been virtually the same for generations and had drastically improved the performance of the vacuum cleaner.

Innovation can be found at the intersection of the problem you have identified in the world and your unique ability to solve it. Dyson realized that by persevering on this one problem – trying to improve the suction – he had a much better chance of success than by applying his time, talent and resources to multiple endeavors.

In this video we share how you can triple innovation by doing less.

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Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.

Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.