DATE: Thursday, March 3rd
LOCATION: Improving Enterprises, 1 Easton Oval. #175. Columbus, OH 43219
Since the Industrial Revolution we’ve been building businesses the same way: producing more “whats” to sell to more “whos” under the assumption that a day’s pay is all our employees care about and that customers are attracted predominantly by price.
That model is no longer what our employees, customers and communities care about. They demand more. They demand to know why. Michael E. Porter, professor at the Harvard Business School and leading authority on competitive strategy, believes the future of business will be different:
“The purpose of the corporation must be redefined as creating shared value, not just profit per se. This will drive the next wave of innovation and productivity growth in the global economy.”
We believe the greatest companies are clear on their purpose and align every aspect of their organization with it: people, positioning, products, process and profit. These businesses are known as Conscious Businesses. They understand that the greatest business growth comes from meeting the needs of all stakeholders, not just shareholders. Each month, we will share examples of how purpose-driven conscious businesses continually outperform, out-innovate and outlast their competitors while achieving higher levels of customer loyalty and employee satisfaction. We will also chat with a purpose-driven leader to learn how their approach is helping their business.
We are thrilled to announce that Doug Ulman, former CEO of cancer charity LIVESTRONG and current CEO of Pelotonia, will join us as our first Conscious Business Series guest leader.
Doug will share how a singular purpose has defined the strategy for Pelotonia – affecting hiring, marketing, fundraising and community outreach – and helped the organization raise $106 million in just seven years, as well as how clarity of purpose helped him grow LIVESTRONG into a $500-million brand under his watch. During our chat, we’ll discuss how private businesses can replicate this approach to differentiate themselves, attract the best talent, and facilitate growth and expansion while satisfying the needs of all stakeholders.
As CEO of Pelotonia, Doug Ulman leads the United States’ largest single-event cycling fundraiser based on ridership, which has raised more than $106 million for cancer research since its first ride in 2008. During Ulman’s tenure as President and CEO of the LIVESTRONG Foundation, LIVESTRONG served nearly three million people affected by cancer and grew its endowment by 104 percent, ensuring a level of stability that is enviable among non-profit organizations. Doug has been named twice to the Non-Profit Times’ Power and Influence Top 50 and has more than one million followers on Twitter.
WHO SHOULD ATTEND?
This event is aimed at business owners and leaders who seek to grow their businesses and departments by meeting the needs of all stakeholders. Whether you are starting a new business or running an established organization, a conscious approach to business will help attract the best talent while satisfying the needs of customers, community and shareholders.