Brand Purpose Roundup: Must Read Lessons From Our Favorite Brands

In Brand Strategy, Brand Differentiation, Purpose, Mission & Values

At Storyforge, we are obsessed with learning about the origins of successful brands, hearing their heritage stories and uncovering the lines that connect their founding philosophies with their present-day successes.

5 Reasons Airbnb Is Here to Stay
With more than 1,000,000 listings in 34,000 cities across 190 countries, Airbnb has enjoyed explosive growth since their humble beginnings in 2008. Valued today (pre-IPO) at more than $25 billion, this nascent company dwarfs the market valuations of Hyatt, Marriott and Starwood, and is valued at “just” $2 billion short of Hilton Hotels, a company founded almost 100 years ago. Airbnb has 800 employees, Hilton has 152,000. Read More >

Delta: How the World’s Most-Flown Airline Keeps Climbing
We’ve found that, more often than not, the keys to a brand’s future success lie in unlocking the original philosophies and values. Take Delta, as an example. By passenger numbers, it is the most flown airline in the world. What started as a crop-dusting service in 1924, is now the world’s most valuable airline by market capitalization and consistently tops customer service surveys. Read More >

Jeni’s Splendid Ice Creams: 4 Crisis Lessons From a Purpose Driven Brand
Open a business, any business, and the one thing you can be sure of is that there will be a crisis to overcome. What kind of crisis and when? Who can tell. But if you start with a strong set of values and a clear purpose – one bigger than profit – these challenges can be met head-on and overcome. Managed well, you can even come through stronger than you started. Read More >

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