Tune in every week for a roundup of hand-picked brand lessons, tips and advice that can be applied to your brand.
Why We Got Rid of the Word “Brand”
When working with clients we always refer to their businesses as brands. Occasionally, a smaller company will feel they aren’t of a sufficient size to justify the term but come around when we explain that anyone with $50 can go to the Secretary of State’s office and register a new company. Not everyone can build a brand. Read More >
Culture Doesn’t Come From HR, Brand Doesn’t Come From Marketing
Mention the word “culture” in relation to an organization and the majority of people will immediately assume that it is the responsibility of the human resource department. Mention “brand” and the marketing department is the assumed owner. Of course, neither culture nor brand can be owned. Instead, these two organizational elements are outcomes. Outcomes of purpose-driven activities that have taken place across the organization. Sure, they need champions, but they can’t live in one office. Read More >
Purpose Before Strategy: Changing Course to Stay Alive
It is easy to lock into a strategy and feel compelled to stick with it, no matter what comes. It fact, it can feel virtuous. But it is important to remember that strategy is simply a means to an end. What we should be more concerned with is where we are headed – and our purpose in going there. Read More >
Why Brands With the Fewest Possibilities Have the Greatest Opportunities
“IN THE BEGINNER’S MIND THERE ARE MANY POSSIBILITIES, IN THE EXPERT’S MIND THERE ARE FEW” – ZEN BUDDHISM LEARNING
When I started my second company in Ireland in 2003, an online toolkit for bar and restaurant owners, everyone had advice for me. You should offer this service, you should add this feature, wouldn’t it be great if you could do this on the website, have you seen what companies a, b and c are offering? Read More >
