How Purpose Guides Decision Making, Not Just Marketing

In Brand Strategy, Purpose, Mission & Values

A purpose strategy might seem like the latest marketing craze, or a way for your marketing team to repackage what you’re already doing, but to relegate purpose to the marketing department alone would be to do your business a serious disservice. Purpose, when articulated and aligned correctly actually becomes the greatest decision-making tool you’ll ever need. No more fighting over direction with your colleagues… Why? Because our purpose holds the clearest direction of all!

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Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.

Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.