How Building a Community Drives Down Marketing Costs

In Brand Strategy, Storytelling

Com·mu·ni·ty “A sense of fellowship with others as a result of sharing common attitudes, interests, and goals.”

The costs of marketing and advertising are continuing to increase and it’s often tough to understand the true ROI of these efforts.Many brands have found ways to drive down these costs – by building a community, ensuring the long term sustainability of the brand, and continued connection with stakeholders.

In this video, Barry Chandler shares more on building a community in order to drive down marketing costs.

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Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.

Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.