How Microsoft Added $250B In Market Value In Just 4 Years

In Culture, Purpose, Mission & Values

When Satya Nadella took the reigns at Microsoft, he was only the third CEO in the company’s history. Not only did he have larger-than-life shoes to fill, it was a role that most leaders would not have wanted. Microsoft was considered by many to have been past its prime. Competitors had overtaken it in terms of innovation and it seemed an ill-fated proposition to try and rescue the software giant. Yet, Nadella in less than 4 years, not only re-awoke the giant, he added $250b in market value to the company and created a path to long-term sustainability and relevance. He did it by following two familiar strategies.

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Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.

Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.