Tune in every week for a roundup of hand-picked brand lessons, tips and advice that can be applied to your brand.
Three Ways to Get Employees on Board With Your New Brand Position
The impact of people and culture on an organization is only as good as the strategy is sound. Without clarity of purpose and direction, even the best-funded, best-intentioned companies can flounder.
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How to Avoid the Delegation Trap
In times of great change, authenticity of message and ownership of change will make the difference between victory and defeat, whether that change is a prime minister’s resolve to lead the country into war, or a CEO’s decision to introduce a bold new strategy or announce necessary layoffs. Read More >
The Biggest Challenge Facing Owner-Run Companies
“What do you mean I’m off-brand? I’m the founder.” This was the provocative title of a recent article in AdAge. Bemoaning an “undercurrent of anxiety” at her digital marketing agency, founder Nina Hale shared that after 10 years of growing the company, she is running into daily interactions that make her feel like she is either no longer in control of the company she founded or that she is being asked to do things by employees for “the brand” that seem at odds with her role or incongruent with the way she has grown the agency to date. Read More >
“Software substitution, whether it’s for drivers or waiters or nurses … it’s progressing… Technology over time will reduce demand for jobs, particularly at the lower end of skill set. … 20 years from now, labor demand for lots of skill sets will be substantially lower. I don’t think people have that in their mental model.” Read More >