“He has an inspiring vision, but we don’t know how to translate it into what we do,” she said. The problem is not her founder’s vision. But it’s a problem many of our clients have when they come to Storyforge that Barry Chandler and I help them overcome. This morning I share it with you from one of my favorite spots in the world …

—

Haley Boehning, Co-Founder and Principal of Storyforge, believe there’s a fundamental disconnect between how we build + market our businesses and what our customers, employees and stakeholders truly care about. The world’s most loved and most profitable companies have figured this out, and she’s spent years studying how and why.