Simon’s talk focused on the idea that companies typically lead with their “what” or their “how”, yet the world’s greatest brands are clear on their purpose and lead with it.
In this video, Barry Chandler, co-founder of Storyforge shares three positive outcomes of “starting with why” in your business.
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Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.