Imagine what it would be like if you ran a business where employees were attracted to working there not because of what you paid them.
Imagine that they didn’t mind that they didn’t have the newest computers or comfiest seats? What if these same employees not only loved working there but also told everyone who would listen how great the business was? A pipedream?
No. It turns out that there are organizations that operate exactly this way. These organizations are part of an industry that has no shortage of talented applicants for positions.
Employees who work at these organizations are the happiest employees on earth. Where is this utopia? Watch the video to find out. I’ll also share how you can replicate this success irrespective of industry, size or location.
Can’t see this video? Click here.
Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.
Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.