Why Your Beliefs Are More Important Than Your Products

In Beliefs & Philosophy, Purpose, Mission & Values

We think our customers want what we sell when they care more why we sell it. Consumers increasingly choose products, services, brands and businesses based on values, rather than value.

In this video Storyforge principal Barry Chandler shares why your beliefs are more important than your products.

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Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.

Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.