Intern Week: Why We Founded Storyforge

In Beliefs & Philosophy, Storytelling

Welcome to Intern Week! Dhillon Welsh, our summer intern at Storyforge, had some questions about the company, the work we do, and the details surrounding our process. Instead of just giving him the answer in passing, we’ve taken the opportunity to record the questions, and give you more insight into our business.

Episode 9: Why We Founded Storyforge

Join us in the penultimate episode of our ten-part, “Intern Week”, mini-series. In this episode, Haley and Barry join forces to discuss the founding of Storyforge. Discover the story behind Storyforge.

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At Storyforge, we can help you discover, refine, and articulate a clear “why” or purpose and create a competitive advantage for your organization.


Haley Boehning is the co-founder of Storyforge. Haley leverages 25 years of brand and strategic communications experience – most recently as vice president of internal communications at L Brands – to create relevant, consistent and emotionally compelling messages that help brand and culture triumph in times of great change.


Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.

Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.