Intern Week: Why Smart Businesses Are Clear on Their Purpose

In Culture, Purpose, Mission & Values

Welcome to Intern Week! Dhillon Welsh, our summer intern at Storyforge, had some questions about the company, the work we do, and the details surrounding our process. Instead of just giving him the answer in passing, we’ve taken the opportunity to record the questions, and give you more insight into our business.

Episode 5: Why Smart Businesses Are Clear on Their Purpose

Join Barry Chandler in episode five of our ten-part, “Intern Week”, mini-series. Today we explore why smart businesses are clear on their purpose.

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At Storyforge, we can help you discover, refine, and articulate a clear “why” or purpose and create a competitive advantage for your organization.


Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.

Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.