The 4 Principles of Conscious Capitalism

In Conscious Capitalism, Purpose, Mission & Values

Co-founder of Whole Foods John Mackay and Distinguished Professor of Global Business at Babson College Raj Sisodia founded Conscious Capitalism, a growing global movement, with the belief that free enterprise capitalism is the most powerful economic system for social cooperation and human progress ever conceived – when practiced consciously.

At Storyforge, we not only run our business according to the strategy and framework embodied by Conscious Capitalism, but we help our clients do the same. In this video, Barry Chandler, co-founder of Storyforge and founding board member of Conscious Capitalism Central Ohio shares why he and his co-founder built Storyforge as a conscious business and explains the four principles of Conscious Capitalism: Higher Purpose, Stakeholder Orientation, Conscious Culture and Conscious Leadership.

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At Storyforge, we can help you discover, refine, and articulate a clear “why” or purpose and create a competitive advantage for your organization.

Schedule a strategy call here.


Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.

Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.