Why Your Business Is A “Who” And Not A “What”

In Conscious Capitalism, Leadership, Beliefs & Philosophy

In this video, Storyforge Principal Haley Boehning explains what cognitive scientists have learned about how our customers perceive businesses, and what that means for those who lead them.

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Haley Boehning is the co-founder of Storyforge. Haley leverages 25 years of brand and strategic communications experience – most recently as vice president of internal communications at L Brands – to create relevant, consistent and emotionally compelling stories that help brand and culture triumph in times of great change.