Apparel retailers are struggling – comp sales declining, mall traffic down, margins squeezed – and that means retail leaders have one more big strategy to implement: managing transformational change. Store closings. Layoffs. Brands shuttering. In this video, I reflect on how senior leaders (in all industries) can prepare to manage change successfully.
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Haley Boehning is the co-founder of Storyforge, a brand strategy company helping ambitious companies change the world by discovering their singular purpose, forging their story, and aligning their positioning, people, products and profits with it. Haley leverages 20+ years of brand and strategic communications experience, including 16 years as L Brands Vice President of Internal Communications, to create relevant, consistent and emotionally compelling messages that help brand and culture triumph in times of great change.