Why Value Propositions Are Dead

In Conscious Capitalism, Purpose, Mission & Values

The world’s most successful companies and the world’s leading brands do not lead with a value proposition. In this video, Storyforge principal Barry Chandler discusses the new approach businesses are using to win the hearts and minds of customers.

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Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.

Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.