Chef José Andrés has been nominated for a well known globally recognized prize for his work in the kitchen: the 2019 Nobel Peace Prize.

Wait … a Nobel Peace Prize for a chef and business CEO?! … how is this possible? It is about how he thinks about the work he does. Yes, it starts in the kitchen but goes much farther than that.

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Haley Boehning, Co-Founder and Principal of Storyforge, believe there’s a fundamental disconnect between how we build + market our businesses and what our customers, employees and stakeholders truly care about. The world’s most loved and most profitable companies have figured this out, and she’s spent years studying how and why.