One of the most common myths about Conscious Capitalism is that focusing on its principles negatively impacts profitability.

Let’s dispel that myth in today’s installment of Conscious Capitalism’s Most Egregious Myths #2: The Trade Off.

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Haley Boehning, Co-Founder and Principal of Storyforge, believe there’s a fundamental disconnect between how we build + market our businesses and what our customers, employees and stakeholders truly care about. The world’s most loved and most profitable companies have figured this out, and she’s spent years studying how and why.