How To Inspire And Empower Your Employees

In Leadership, Purpose, Mission & Values

I’m hearing from more and more CEOs that high-achieving job candidates are asking what role the company plays in society – what is the company’s meaningful purpose? What problem is it built to solve?

Top talent doesn’t want a job, they want to know they’re contributing to the solving of a societal problem or making a difference in a meaningful way.

Perks like ping-pong tables and free lunches are not enough to inspire a high-performing team. In this video, we talk about the role purpose plays in engaging, inspiring and empowering your team.

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Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.

Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.