Making A Lot Of Money Without Aligning With A Purpose

In Conscious Capitalism

Can you make money without having a purpose?

This is a question I was asked recently after sharing a presentation on meaningful business. The short answer is yes, but for me, the better question is how would you like to make money? Many of us would not sacrifice our values, morals or beliefs in pursuit of the Yankee dollar, yet others might be perfectly happy having a negative effect on the environment, on employees or on vendors. How you choose to make your money (and why) is entirely up to you. Not being clear on which approach is right for you may mean that you are unintentionally impacting your stakeholders in a negative way. Thoughts?

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Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.

Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.