We tend not to think of Apple, Lego, Nike or Southwest Airlines as businesses, but rather as brands. The word “brand” seems to be appropriate considering their size, impact, and reputation. These brands seem to attract customers easily, have loyal evangelists for their products and services and achieve more favorable media coverage. Yet it’s not the size of these companies that deem them “brands”. In fact becoming a brand and enjoying the benefits that go with it are within the reach of many businesses.
In this video, we explain how to turn your business into a brand.
Can’t see this video? Click here: How to turn your business into a brand
Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.
Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.