Profitability Is Not The Purpose Of Your Business

In Beliefs & Philosophy, Change, Conscious Capitalism, Purpose, Mission & Values

We’re taught in business school that business has one purpose: to make money. In fact, this has been the traditional wisdom for centuries. But we live in different times now. While a business has to make money to survive and thrive, nothing is more damaging to a business than to operate under the assumption that its sole purpose is to make money.

In this video Barry talks about the real purpose of your business.

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Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.

Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.