Why Profit Cannot Be The Purpose Of A Business

In Leadership, Brand Strategy, Purpose, Mission & Values

63% of employees worldwide are not engaged and only 6% of global consumers believe that the singular purpose of a company is to make money, yet we still build and run businesses the same way we have for the past 300 years.

What our customers and employees want today is different to what they wanted 50 years ago or even 10 years ago. In this video, we talk about why chasing profit alone is a broken formula.

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Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose allowing them to achieve their vision, build preference and drive margin. Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.