Why Your Business Should Copy the Irish Pub

In Brand Strategy, Conscious Capitalism, Culture, Leadership, Storytelling

There’s a reason the Irish pub has become one of the most exported success stories of Ireland. Hint: it’s got nothing to do with the Guinness! It turns out the secret to its success is something right inside your business too. Tom Vetter, Caitlin Vetter, Robert Grevey, Jack Hutchinson, Peter Duggan, Haley Boehning you’ve experienced this too!

Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose, forging their unique story, building preference and driving margin.

Barry has been building award-winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.