The Critical Difference Between Brand Building And Logo Design

In Brand Differentiation, Purpose, Mission & Values

Many business owners confuse building a brand with designing a logo or an identity. In this video, we break down the critical difference between the two.

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Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose allowing them to achieve their vision, build preference and drive margin. Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.