How Wells Fargo’s Purpose & Vision Failed Them

In Brand Strategy, Leadership, Purpose, Mission & Values

U.S. bank Wells Fargo faces fines of $185 million, a Senate Committee grilling, a falling stock price and lost trust. Why? Because the organization did not align with its stated purpose and vision. In this video, we talk about how they could have done things differently and how to live your purpose.

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Barry Chandler is the co-founder of Storyforge, a strategy company focused on helping companies discover their purpose allowing them to achieve their vision, build preference and drive margin. Barry has been building award winning businesses since launching his first company in Ireland in 2003. His last company, a digital marketing agency, was acquired in 2012 by a California-based publicly traded entertainment company which then hired him as Chief Marketing Officer. It is his belief that the greatest brands seek to change the world, improving the lives of their associates, partners, and customers.

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